With large number of cell phone users now opting to purchase smart phones, QR Code as a concept are catching on equally fast. Most smart phones today have the capability to install scanning applications that give users access to the information stored in the code, make it a revolutionary tool for business today.
This technology as off today is highly used for marketing and promotions across sectors especially in the music, film and brand marketing. Obviously, QR code present many more opportunities towards business growth.
What Else can be done?
Consider the advantages of a concise coding system that can be easily created and printed to share information with anyone who has a phone with a camera in it. Now think of all the information that can stored inside this little space and its implications in every business function ranging from inventory management, production management, operations and logistics, marketing and promotions, and even finance.
These codes can be easily printed on your business cards, brochures, advertisements, product packaging, point of sales receipts etc. In addition to its implications in the marketing function, businesses have been able to employ them effectively for a number of other functions for the sake of promoting efficiency, productivity, cost cutting and eco-friendly business practices. For example, a number of airline companies are testing the use of QR codes as digital boarding passes thus delivering all the afore mentioned qualities in their business.
Other businesses are using these codes as an effective way to drive traffic to the company’s social networking pages or official websites thus creating another engagement platform with existing and potential clients.
A Mistake that can be Avoided
In spite of the fact that this technology has been in use in Japan for over 10 years now, to the world it is relatively new. Everybody is excited about the potential it has aiding in business growth, yet an extremely common error that companies make is that they tend to link users to their websites that are not customized to mobile navigation. Everyone knows that a user experience of a website when accessed on a PC, tablet and smart phone can be extremely different. A company will not only be risking their credibility by directing users to a website that is not easy to navigate on the mobile phone, but also risking the loss of a potential client who is unlikely to return to your website on a later date.
Before implementing the QR code to drive your SEO initiative, make sure that your website is customized to mobile websites.