QR codes are the new age two dimensional barcodes that can be easily scanned and accessed through all modern smart-phones. While this system has been around for the last decade, businesses are only now realizing its true potential and are still in the process of discovering the various areas in which it can be employed to scale up one’s own business.
If you are able to make good use of this system, you can do wonders to enhance the reach of your e-commerce business. Here are some guidelines on how.
1. Curiosity Kills the Cat:
If you have seen a QR code before, you will know that it is encrypted. If you display it attractively along with your marketing communications, you are bound to attract some attention and curiosity which will motivate the viewer to scan the code just to check where it leads to. This will lead them to the landing page that you intend them to go on, even though they wouldn’t probably have visited your website or registration form otherwise, in a regular setting.
There are still a number of people who would scan your code to check how this coding system works. To be able to make your code a lot more appealing, you can customize it by adding an encrypted image that is similar to your logo or any such element that represents your business.
2. Acquiring Database Lists
You can make effective use of QR codes that route users to pages where they can register their information for further engagement and communication. You can capture cell phone numbers and email addresses through an automated system that allows you to segment your contact lists for future communication.
The fact that you received this information from a code scan, means that there are higher chances of these users to be sufficiently tech savvy and receptive to online and email marketing.
Also, those you scan QR codes are likely to be very active on several social media platforms. You could also route your visitors to your Facebook page and coax them to “like” your page. You could create a parallel platform from engagement which further motivates them to keep coming back.
3. Effectiveness of Print Media
Imagine the potential this system poses for you to track how effective your offline marketing communications strategy is. You can print the code on your print communication and test its effectiveness depending on the traffic that is driven into your online media. Though this may not be the true representative of your numbers, it will be enough for you to gauge its effectiveness.
4. Connecting your Offline World with Your Online World
If you wish to boost your customer base from your brick and mortar shops to your ecommerce website, you can make user QR codes by printing them at relevant points across the store and motivating them to purchase the same products from the online counterparts. You can combine these codes with relevant offers that play a motivating role.
If applied in the right manner and extent, as an ecommerce website, you will be able to truly optimize the features of this innovative coding system for the benefit of online business promotions.